Friday, September 22, 2006
Whoever came up with this idea…
Is a flippin' genius.
I mean, seriously.
What is the "target demographic" for Taco Bell? That's right - high school and college students.
Can't you just see a bunch of them sitting around, waiting for their order number, and reading these packets out loud? It could even be a "between the sheets" game like the fortune cookies when I was in college (and yes, I went to a Christian school!)
And the sayings are so, you know, insightful.
Take this slogan for instance. It hits the nail, um, packet, straight on the head - LOADS of these things end up in glove boxes every year.
Some other packets talk about looking thirsty, or "carpe sauce," or wanting to be a water bed when they grow up.
Right now, there is a group of hungry young people, wading through the collections of hot sauce packets at their local Taco Bell, hoping against hope that there will be a new slogan they didn't see last time.
"The road to mediocrity is littered with ketchup packets."
"At night, the sporks pick on me."
"Live life one sauce packet at a time."
Genius, I tell you. Pure genius.